The value proposition is an innovation, service or feature intended to make a company or product attractive to customers. It is the reason why customers turn to one company over another. Meanwhile , something to keep in our mind is the value propositions can change as we gather more data from customer interviews. Then , from the result of the interview we will most likely end up changing our value propositions several times before we arrive at our final list . For the Cendol shop they started with the value propositions of Cendol , lime juice with ‘buah asam ‘ , coconut drink , ‘ vadai ‘ and they open around evening which is right time to sell the food and drink where people go and back from work or during spare time and quick service and also the food is crunch and spicy while the drink is very delicious where customer prefer more during teatime . After performing their customer interviews we were able to verify that their assumptions of the customers would like hot ,
1. We would like to recommend this stall owner to provide table and chairs beside their stall so that the customers can enjoy their ‘kuih-muih’ and have their Cendol in a bowl. 2. We would also like to recommend them to change their packaging to a better one as some customers will take away the food and drinks and bring that for a long distance. This is to ensure that the food will be still good enough to eat after a few hours as well as their drink packaging so that it won’t pour anywhere. 3. Find customers on social media. Because street vendors can respond quickly to demand Facebook, Twitter and Instagram are good ways to interact with customers and decide where to go each day to have their good meals for the lunch and teatime . Moroever , they can promote their own menu which is different than others and also get feedback thorough it and they can do some innovative in their menu of the food truck Cendol . 4. Consider catering for private events and festivals. Food trucks do
Hi, everyone It's Saturday! What decide to do today? Boring? Let check out our video!! EPOK-EPOK curry puff located at Holiday Plaza, Johor Bahru. Visit store on 16 NOV 2017, Thursday 4 of us decided to visit the store after class and we reached there about 115pm as the food truck just move hid truck from KSL city to Holiday Plaza ;););) STAY TUNE for more about this Epok- Epok Curry Puff;) Seeyou!
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