The value proposition is an innovation, service or feature intended to make a company or product attractive to customers. It is the reason why customers turn to one company over another. Meanwhile , something to keep in our mind is the value propositions can change as we gather more data from customer interviews. Then , from the result of the interview we will most likely end up changing our value propositions several times before we arrive at our final list . For the Cendol shop they started with the value propositions of Cendol , lime juice with ‘buah asam ‘ , coconut drink , ‘ vadai ‘ and they open around evening which is right time to sell the food and drink where people go and back from work or during spare time and quick service and also the food is crunch and spicy while the drink is very delicious where customer prefer more during teatime . After performing their customer interviews we were able to verify that the...
Recommendation💜 - Consider catering for private events and festivals. To supplement income throughout the year, consider private party catering and festivals in addition to lunchtime street vending. While people may be willing to pay more for the products at events, hiring additional employees to properly staff the truck is an expense. Then , customers may ask to hire food trucks as catering options for house parties and weddings. - Find customers on social media. Because street vendors can respond quickly to demand through social network such as Facebook, Twitter , Instagram and more are good ways to interact with customers and decide where to go each day. Moreover , they should active frequently to update about the products in social network while they also can provide digital coupons to social media followers and respond to reviews . - Provide some table and chairs Even though these is food truck service, but to distinguish your food truck with others. They ...
1. We would like to recommend this stall owner to provide table and chairs beside their stall so that the customers can enjoy their ‘kuih-muih’ and have their Cendol in a bowl. 2. We would also like to recommend them to change their packaging to a better one as some customers will take away the food and drinks and bring that for a long distance. This is to ensure that the food will be still good enough to eat after a few hours as well as their drink packaging so that it won’t pour anywhere. 3. Find customers on social media. Because street vendors can respond quickly to demand Facebook, Twitter and Instagram are good ways to interact with customers and decide where to go each day to have their good meals for the lunch and teatime . Moroever , they can promote their own menu which is different than others and also get feedback thorough it and they can do some innovative in their menu of the food truck Cendol . 4. Consider catering for private events and fe...
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