↛My group MEMBERS and Me↚ Hi, I am Yin Lei Tan , 23 years old come from Johor Bahru. Today I am mission which is introduce myself and my group members. As we have a assignment need to do by using this blog. First, we are business students from UNITAR International University. In this group we consists of 4 members with different races But actually we only have Chinese and Indian. We know each others about 3 years. We have been accomplish a lot assignment together. 4 of us are from different major. For me, Yin Lei is majoring in Finance. Most of time the assignment question is regarding on calculation, I will be taken that part. I am the independent person which I can complete my assignment task individually. Today, we create this blog is for our E-co...
The value proposition is an innovation, service or feature intended to make a company or product attractive to customers. It is the reason why customers turn to one company over another. Meanwhile , something to keep in our mind is the value propositions can change, as we gather more data from customer interviews. Then , from the result of the interview we will most likely end up changing our value propositions several times before we arrive at our final list . For the Epok Epok Curry Puff shop they started with the value propositions of hot curry puff , durian ball , sesame ball , banana spring roll , open from 10am to 10pm which is right time to sell the food where people go and back from work or during spare time and quick service and also the food is crunch and spicy where customer prefer more . After performing their customer interviews we were able to verify that their assumptions of the customers would like hot , crunch and spicy cur...
First of all, the second product that we have chosen is a Cendol Truck/stall opposite Raja Mariamman Devasthanam Temple at Johor Bahru. Thoroughly, we managed to get a few details and information about this Cendol Stall. As we questioned the owner of the stall, the lady said she is doing the business for 20 years throughout her life. But, for these 5 years she is doing her business at Johor Bahru after she moved from her hometown. She also said that her business is always a success no matter in any situation and the reason is for sure her tastiness of her “kuih-muih” and her husband’s Cendol. They are doing this business not only for their income, but also for their happiness in satisfying their customer needs. Furthermore, their business will be hotter during festive season especially during Deepavali. Thus, the strategic location of their stall gives more vibration to the customers as it is in the town area and it is where the entire tourist will be doing their shopping and hav...
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